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Generative engine optimization: how ChatGPT mentions your firm
How do SEO, GEO, and AEO differ?
SEO competes for ranked links. GEO competes for a citation inside an AI answer. AEO writes the page as an answer an extractor can lift. You stack them. Five steps a small firm can do: a short opening that says what you do, who you help, and which result is verified; question headings; an FAQ with FAQPage; the same name and service line on every page; and correct mentions in chambers, press, and directories.
How do you compare your own site instead of guessing?
Search Console shows queries, impressions, and clicks. After you change the opening and the FAQ, ask the same buyer questions again and record whether your URL or name appears. Wait weeks, not a day. Agilizing Limited’s 10 days to 3 hours can be stated because the client owner confirmed this project result. An unverified percentage should not be written as fact; an answer engine will repeat it. A free AI Visibility mini check shows how AI introduces you now. It does not guarantee rank.
Questions
- Do we drop SEO to do GEO?
- No. GEO sits on pages that can be found, with clear titles and answers.
- How long before an AI answer cites you?
- Usually two to three months of watching the same question set, not a verdict the next morning.
- How is a mini check different from a full diagnosis?
- A mini check uses a few buyer questions. A full diagnosis compares competitors and sets priority. Book a workflow diagnosis at innovatexp.co/bookme.
This article is general information, not legal advice. PCPD guidance changes — check the latest version before you rely on it.
Want a first look at one real workflow? Book a 1-hour business diagnosis at innovatexp.co/bookme.
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